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  • Writer's picture44 West Ent


As a bi-coastal manager for actors working in television, film, and theatre, I understand the challenges that our clients are facing in this current climate of the entertainment industry. With productions ramping back up, self-tape challenges, and the threat of a looming writers' strike, it can be challenging for actors to stay inspired and motivated. However, it's essential to remember that these challenges can also present opportunities for growth and development.

One of the most significant challenges actors are facing today is the rise of self-tape auditions. With more and more productions opting for virtual casting, actors must now rely on their self-taping skills to secure roles. This can be especially daunting for actors who are used to performing in front of a live audience or director. However, with practice and the right equipment, actors can become experts at self-taping, making it a valuable skill to have even after the pandemic is over.

Another challenge that is currently looming over the entertainment industry is the possibility of a writers' strike. While the details are still unclear, it's essential for actors to stay informed and prepared for any potential disruptions to their work. One way to do this is to continue developing their craft through classes, workshops, and self-directed projects. This will not only keep their skills sharp but also give them a sense of agency and control over their career.

Despite these challenges, it's important to remember that the entertainment industry is slowly ramping back up, which means there are more opportunities for actors than ever before. Whether it's film, television, or theatre, there are plenty of exciting projects in the works, and actors should stay optimistic and open to new opportunities. As a manager, it's my job to help my clients navigate these opportunities, and I'm constantly inspired by their resilience and dedication to their craft.

In conclusion, while there are certainly challenges facing actors in the entertainment industry today, there are also plenty of reasons to stay inspired and motivated. By staying informed, developing their skills, and remaining open to new opportunities, actors can continue to thrive and succeed in this ever-changing industry. And as a manager, I'm honored to support and guide them on their journey.

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